In his book Pitch Anything , Oren Klaff tells the story of two men fighting over a sole orange, only to end up slicing it in half, each taking 50% of his initial goal. They quickly congratulate each other for coming to the 'best possible resolution,' and turn to part ways. Immediately, the first man peels his half of the orange, eats the citrusy treat and deposits the rind in the garbage. At the same instant the other man peels his half, places the rind in a plastic bag and

I once heard this George Bernard Shaw quote used on a commercial and it has always stuck with me. The image it paints is so ridiculous that its truth quickly becomes obvious. Always beware of those willing to tell you what cannot be accomplished, especially when your gut tells you it can be. Far better to be the one achieving when others say you can’t, than to be the one saying it can’t be done while others are doing it. I suppose this is exactly the trait we mean when we t

10 great quotes from David Ogilvy that will inspire and motivate marketers and advertisers.