Being a yardstick of quality, against which others can measure their own achievement is a powerful tool in creating success for yourself.

In his book Pitch Anything, Oren Klaff tells the story of two men fighting over a sole orange, only to end up slicing it in half, each...

I once heard this George Bernard Shaw quote used on a commercial and it has always stuck with me. The image it paints is so ridiculous...

10 great quotes from David Ogilvy that will inspire and motivate marketers and advertisers.

By creating an engaging story that others want to be part of, a stranger gets cynical townspeople to open their hearts and cupboards.