
A Philosophy
The classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years.
The key take-aways, however, are always the same:
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1. To gain support of your audience, you must win their hearts and minds.
​2. The key to winning hearts and minds is to ignite the imagination.​
3. The best way to ignite the imagination is to tell an engaging story.
"Your brand is a story unfolding across all customer touch points." - Jonah Sachs

A Consultancy
WHEN YOU MIGHT NEED ME
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Start-Up Push
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Period of High Growth
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Product Launch
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Brand Pivot
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WHAT I'LL DO
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Seamlessly joins the team 'already in progress'
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Assesses Your Needs
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Develops a Plan
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Executes Targeted Strategies and Tactics
RESULTS YOU'LL SEE
Lower OPEX Than a Full-Time Hire
"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." - Jack Welch

Branding
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Brand Positioning
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Message Development
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Competitive Analysis
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CMO Advisory Services



Strategy
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Marketing Plan Development​
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Go-To-Market Executions​
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Thought Leadership Roadmap​
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Customer Relationship Strategies

Creativity
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Brand Imagery Concepting
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Content Development
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Presentation Development
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Collateral Development



Communications
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Public Relations
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Social Media Management
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Topic/Article Development
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Editorial Calendaring
"Storytelling is about two things; it's about character and plot." - George Lucas

A History

DAVID SHAY
Marketing & Communications Consultant for the Digital Media Landscape
As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.
Specifically, I spent 10 years building and leading a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
Along the way, I have built and managed teams of Brand & Product Marketers, Creative Designers, Public Relations Specialists, Event Planners, Content Managers and Social Media Experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.
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I build customized marketing/communications consultancy relationships with business owners and managers who desire right-sized solutions for their particular situations. The process begins by immersing myself in the client’s space and digesting all I can about their business needs and their vision for their company. I then work with all stakeholders, to build a marketing strategy and plan that will achieve the delineated goals and I offer my own insights, network and efforts to execute tactics around targeted strategies.