A Philosophy

The classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years.

 

The key take-aways, however, are always the same:

1. To gain support of your audience, you must win their hearts and minds.

​2. The key to winning hearts and minds is to ignite the imagination.

3. The best way to ignite the imagination is to tell an engaging story.

 

"Your brand is a story unfolding across all customer touch points." - Jonah Sachs

 

A Consultancy 

WHEN YOU MIGHT NEED ME

  • Start-Up Push

  • Period of High Growth

  • Product Launch

  • Brand Pivot

WHAT I'LL DO 

  • Seamlessly joins the team 'already in progress' 

  • Assesses Your Needs

  • Develops a Plan

  • Executes Targeted Strategies and Tactics

RESULTS YOU'LL SEE

Lower OPEX Than a Full-Time Hire

"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." - Jack Welch

Branding

  • Brand Positioning

  • Message Development

  • Competitive Analysis

  • CMO Advisory Services

 

Strategy

  • Marketing Plan Development​

  • Go-To-Market Executions​

  • Thought Leadership Roadmap​

  • Customer Relationship Strategies

Creativity

  • Brand Imagery Concepting

  • Content Development

  • Presentation Development

  • Collateral Development

Communications

  • Public Relations

  • Social Media Management

  • Topic/Article Development

  • Editorial Calendaring

"Storytelling is about two things; it's about character and plot." - George Lucas
 

A History

DAVID SHAY

Marketing & Communications Consultant for the Digital Media Landscape

  • Twitter - White Circle
  • LinkedIn - White Circle

As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.  

 

Specifically, I spent 10 years building and leading a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
 
Along the way,
I have built and managed teams of Brand & Product Marketers, Creative Designers, Public Relations Specialists, Event Planners, Content Managers and Social Media Experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.

I build customized marketing/communications consultancy relationships with business owners and managers who desire right-sized solutions for their particular situations. The process begins by immersing myself in the client’s space and digesting all I can about their business needs and their vision for their company. I then work with all stakeholders, to build a marketing strategy and plan that will achieve the delineated goals and I offer my own insights, network and efforts to execute tactics around targeted strategies.

 

"The longest journey begins with a first step."     - Lao Tzu

 
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© 2019 by Stone Soup Communications, LLC