A Philosophy
The classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years.
The key take-aways, however, are always the same:
1. To gain support of your audience, you must win their hearts and minds.
2. The key to winning hearts and minds is to ignite the imagination.
3. The best way to ignite the imagination is to tell an engaging story.
"Your brand is a story unfolding across all customer touch points." - Jonah Sachs
A Consultancy
WHEN YOU MIGHT NEED ME
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Start-Up Push
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Period of High Growth
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Product Launch
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Brand Pivot
WHAT I'LL DO
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Seamlessly joins the team 'already in progress'
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Assesses Your Needs
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Develops a Plan
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Executes Targeted Strategies and Tactics
RESULTS YOU'LL SEE
Lower OPEX Than a Full-Time Hire
"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." - Jack Welch
Branding
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Brand Positioning
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Message Development
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Competitive Analysis
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CMO Advisory Services
Strategy
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Marketing Plan Development
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Go-To-Market Executions
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Thought Leadership Roadmap
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Customer Relationship Strategies
Creativity
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Brand Imagery Concepting
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Content Development
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Presentation Development
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Collateral Development
Communications
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Public Relations
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Social Media Management
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Topic/Article Development
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Editorial Calendaring
"Storytelling is about two things; it's about character and plot." - George Lucas
A History
DAVID SHAY
Marketing & Communications Consultant for the Digital Media Landscape
As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.
Specifically, I spent 10 years building and leading a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
Along the way, I have built and managed teams of Brand & Product Marketers, Creative Designers, Public Relations Specialists, Event Planners, Content Managers and Social Media Experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.
I build customized marketing/communications consultancy relationships with business owners and managers who desire right-sized solutions for their particular situations. The process begins by immersing myself in the client’s space and digesting all I can about their business needs and their vision for their company. I then work with all stakeholders, to build a marketing strategy and plan that will achieve the delineated goals and I offer my own insights, network and efforts to execute tactics around targeted strategies.