A Philosophy

The classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years.

The key take-aways, however, are always the same:

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1. To gain support of your audience, you must win their hearts and minds.

​2. The key to winning hearts and minds is to ignite the imagination.​

3. The best way to ignite the imagination is to tell an engaging story.

"Your brand is a story unfolding across all customer touch points." - Jonah Sachs

A Consultancy 

WHEN YOU MIGHT NEED ME

• Start-Up Push

• Period of High Growth

• Product Launch

• Brand Pivot

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WHAT I'LL DO 

• Seamlessly joins the team 'already in progress' 

• Assesses Your Needs

• Develops a Plan

• Executes Targeted Strategies and Tactics

RESULTS YOU'LL SEE

Lower OPEX Than a Full-Time Hire

"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." - Jack Welch

Branding

• Brand Positioning

• Message Development

• Competitive Analysis

• CMO Advisory Services

Strategy

• Marketing Plan Development​

• Go-To-Market Executions​

• Thought Leadership Roadmap​

• Customer Relationship Strategies

Creativity

• Brand Imagery Concepting

• Content Development

• Presentation Development

• Collateral Development

Communications

• Public Relations

• Social Media Management

• Topic/Article Development

• Editorial Calendaring

"Storytelling is about two things; it's about character and plot." - George Lucas
 

A History

DAVID SHAY

Marketing & Communications Consultant for the Digital Media Landscape

As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.  

Specifically, I spent 10 years building and leading a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
 
Along the way, I have built and managed teams of Brand & Product Marketers, Creative Designers, Public Relations Specialists, Event Planners, Content Managers and Social Media Experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.

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I build customized marketing/communications consultancy relationships with business owners and managers who desire right-sized solutions for their particular situations. The process begins by immersing myself in the client’s space and digesting all I can about their business needs and their vision for their company. I then work with all stakeholders, to build a marketing strategy and plan that will achieve the delineated goals and I offer my own insights, network and efforts to execute tactics around targeted strategies.