Let's tell YOUR story...together.
Stone Soup Communications builds Fractional CMO and customized marketing/communications consultancy relationships with business owners and management teams, helping them execute right-sized solutions for their particular situations.
The process begins by immersing ourselves in a client’s space and digesting all we can about their business needs and their vision for their company.
We then work with all stakeholders to build and execute a marketing and communications strategy that will achieve delineated goals maximizing all available resources.
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"Your brand is a story unfolding across all customer touch points." - Jonah Sachs
"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." - Jack Welch
Sample Clients We Have Helped
Audience Discovery Platform for the OTT/Streaming Space
Customized Video Advertising Platform
Full-service Digital Advertising Agency
Tech Enabled Digital Media Solutions
Video Focused AI/Machine Learning Tech Stack
A Coalition of Digital Media Consultants
"Storytelling is about two things; it's about character and plot." - George Lucas
Here's MY Story
DAVID SHAY
Principal & Lead Consultant
Stone Soup Communications, LLC
The 'Stone Soup' Philosophy
1. To gain support of your audience, you must win their hearts and minds.
​2. The key to winning hearts and minds is to ignite the imagination.​
3. The best way to ignite the imagination is to tell an engaging story.
As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.
Specifically, I spent 10 years building a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
Along the way, I have led teams of brand & product marketers, creative designers, public relations specialists, event planners, content managers and social media experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.
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Stone Soup Communications is the manifestation of my own drive to help companies hone and tell their stories in resource-efficient ways that truly move the needle and deliver results.
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The Power of a Story
While the classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years, the essential elements are always the same:
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1. A stranger enters a town whose people have become isolated from each other and who are loathe to share their resources with one another, let alone with a passing stranger.
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2. Without asking for any assistance, the stranger sets up a huge pot in the middle of town, boils water and drops in one stone.
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3. When asked by a curious (and suspicious) town's person, the stranger explains that he is making a 'stone soup' that will be fit for a king and that, while he needs nothing, the town's person is free to join him -- of course, since he will be sharing the wonderful soup, if he has a carrot or two to add...
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4. This interaction is repeated many times over, with each new soup eater explaining to yet another potential soup eater the story of the soup fit for a king and how they are free to share in it, if only they add a little something to the pot -- celery, onions, salt, beef, etc...
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5. Soon enough, all the town's people have opened up their cupboards (and their hearts), and they are all thrilled to be enjoying this royal meal that came from a simple stone.
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"Imagine that! Soup from a stone!"
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