Let's tell YOUR story...together.

Stone Soup Communications builds Fractional CMO and customized marketing/communications consultancy relationships with business owners and management teams, helping  them execute right-sized solutions for their particular situations.

 

The process begins by immersing ourselves in a client’s space and digesting all we can about their business needs and their vision for their company.

 

We then work with all stakeholders to build and execute a marketing and communications strategy that will achieve  delineated goals maximizing all available resources.

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"Your brand is a story unfolding across all customer touch points." - Jonah Sachs

 

Branding

  • Brand Positioning

  • Message Development

  • Competitive Analysis

  • CMO Advisory Services

Strategy

  • Marketing Plan Development​

  • Go-To-Market Executions​

  • Thought Leadership Roadmap​

  • Customer Relationship Strategies

Creativity

  • Brand Imagery Concepting

  • Content Development

  • Presentation Development

  • Collateral Development

Communications

  • Public Relations

  • Social Media Management

  • Topic/Article Development

  • Editorial Calendaring

"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." - Jack Welch

 

Sample Clients We Have Helped

Audience Discovery Platform for the OTT/Streaming Space

Customized Video Advertising Platform

Full-service Digital Advertising Agency

Tech Enabled Digital Media Solutions

Video Focused AI/Machine Learning Tech Stack 

A Coalition of Digital Media Consultants

"Storytelling is about two things; it's about character and plot." - George Lucas
 

 

Here's MY Story

DAVID SHAY

Principal & Lead Consultant

Stone Soup Communications, LLC

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The 'Stone Soup' Philosophy

1. To gain support of your audience, you must win their hearts and minds.

​2. The key to winning hearts and minds is to ignite the imagination.​

3. The best way to ignite the imagination is to tell an engaging story.

As a 'reformed' attorney turned marketing/communications veteran, I have built a career around digesting complex fact patterns and communicating them inline with the necessities of a particular situation or audience.  

 

Specifically, I spent 10 years building a world class marketing department for a key player in the digital media space, working to define a continually evolving position in a uniquely fluid industry.
 
Along the way, I have led teams of brand & product marketers, creative designers, public relations specialists, event planners, content managers and social media experts - always defining and achieving cross-divisional sales/revenue targets and brand awareness goals.

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Stone Soup Communications is the manifestation of my own drive to help companies hone and tell their stories in resource-efficient ways that truly move the needle and deliver results.

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"The longest journey begins with a first step."     - Lao Tzu

 
Let's take the first YOUR step...together

The Power of a Story

While the classic folk story, Stone Soup, has been told in countless variations and across any number of cultures through the years, the essential elements are always the same:

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1. A stranger enters a town whose people have become isolated from each other and who are loathe to share their resources with one another, let alone with a passing stranger.

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2. Without asking for any assistance, the stranger sets up a huge pot in the middle of town, boils water and drops in one stone.

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3. When asked by a curious (and suspicious) town's person, the stranger explains that he is making a 'stone soup' that will be fit for a king and that, while he needs nothing, the town's person is free to join him -- of course, since he will be sharing the wonderful soup, if he has a carrot or two to add...

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4. This interaction is repeated many times over, with each new soup eater explaining to yet another potential soup eater the story of the soup fit for a king and how they are free to share in it, if only they add a little something to the pot -- celery, onions, salt, beef, etc...

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5. Soon enough, all the town's people have opened up their cupboards (and their hearts), and they are all thrilled to be enjoying this royal meal that came from a simple stone.

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"Imagine that! Soup from a stone!"

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© 2019 by Stone Soup Communications, LLC