Corporate Branding Execution
A high-level corporate brand execution sets the stage for all supporting efforts in building out a brand. It is most important to cut through the clutter to define an easy to digest ’bumper sticker’ that can act as the touch stone of a corporate marketing campaign and guide the over all ‘look and feel.’
Brand Position/Concepting
The digital media space is remarkably fluid and evolving. Shifts in client needs and expectations can quickly give rise to the need for new products and offerings, with independent names and positions.
The ability to concisely ideate the right name and physical manifestation of a new internal brand is central to a marketing team in this space.
Mobile Advertising
Network
Self-serve
Audience Platform
Data Management
Services
Packaged
Media Buying
Services
Digital Media Consultancy
Personalized
Browsing
Companion
* These are just samples of internal brands that I have developed for products and services over the years. Some were experimental and never launched and some became part of our offering.
One Sheets, Sell Decks & Presentations
The development of collateral materials is an integral part of any brand.
A clear and consistent iteration of a unified ‘look & feel’ is the most basic (and cost effective) way to insure your brand will resonate with your desired audience
Public Relations / Releases
A strong press release achieves a number of important objectives in a well coordinated communications campaign.
In addition to the obvious role of concisely stating the important news, it also sets the hook for stirring up interest with industry reporters, creates ‘Google fodder’ that will paint first impressions of those searching for information, and, ultimately, leaves a trail of how a company has evolved.
